When it comes to implementing SEO changes on your website, it is crucial not to fly blind. Without tracking your rankings in Google, you risk making changes blindly, which can lead to unpredictable outcomes and potential setbacks. Monitoring your website's performance and ranking positions is essential for understanding the impact of your SEO efforts and making informed decisions.
Tracking rankings allows you to assess the effectiveness of your optimization strategies, identify areas that require improvement, and gauge the overall performance of your website in search engine results pages (SERPs).